Arad lies west of the Dead Sea, south of the Judean Desert and north of the Eastern Negev with its moon-like craters and breathtaking ridges.
Jerusalem, Tel Aviv, Haifa … Arad?
If this southern Israeli city doesn’t come to mind when you think about touring Israel, Anna Sandler is working hard to put it there.
Sandler is the tourist coordinator for this 52-year-old city bordering the Negev and Judean deserts.Its proximity to the Dead Sea, 25 kilometers (15.5 miles) west, is at once its main attraction and its biggest problem, says Sandler.
“Arad was Israel’s first planned city, and tourism was built into the plan, but once the Dead Sea hotels grew so rapidly, tourism in Arad almost died. So now we’re starting over,” she tells ISRAEL21c.
The ethnically diverse city of about 24,000 offers quite a few advantages to travelers looking to explore the nearby Dead Sea, Masada National Park and Ein Gedi – some of Israel’s most popular tourist sites – as well as lesser-known destinations in Arad itself.
In fact, if you’re heading to the popular Light and Sound Show at Masada (972-8-995-9333), open from March through October, it is accessible only from Arad.
“Arad’s location gives it a number of distinct advantages,” Sandler says.“To the east lies the Dead Sea, with its array of attractions, just to the north is the Judean Desert and to the south lies the Eastern Negev with its moon-like craters, breathtaking ridges and timeless wadis.”




























