As you will be aware, and after much fanfare, the EU published its guidelines on labelling of products in the West Bank and Golan Heights.
Here at EIPA we think that in the midst of a continuing wave of indiscriminate terror attacks against Israel’s civilian population, the decision to publish these guidelines makes zero political sense from a set of EU institutions that want to be seen as an honest broker in the Peace Process.
The EU’s Foreign Policy Chief can try and dress this move up as consumer protection, a technical trade detail or as a non-binding set of guidelines, but to the vast majority of Israelis it will be viewed very simply: as a slap in the face and an overt political move to punish Israel.










